With as many as 500 million users from across the world, Facebook is certainly one of the finest means to drive targeted visitors to the business website or blog. Until recently, Facebook was just any other social networking website that allowed people to connect with their family and friends.
Today, Facebook is recognized as a great tool by the Internet marketers to promote, market, and advertise products and services to the targeted audience. As millions of people login into their FB accounts every day, there's no doubt it is a great traffic generator.
For any business to survive, traffic is the back bone. And, that's what Facebook provides traffic. Here's how you can utilize this tool to a great extent.
Create Dedicated Page
Social networking site which we're discussing allows its millions of users to create a like page of their choice. The page can be about any product, service, celebrity, information, etc. By creating the page, you can market it to the large group of audience who look for something similar.
Page owners can use like page for different purposes have opt-in forms to build email list, provide a link of the business website or blog and direct the page liker directly to the business website. The more number of people like the page, the better it is, and the more traffic to the website.
Apart from creating a like page, FB users can utilize the opportunity and post product or service relevant ads. Ads can be posted based on the demographic conditions. The conversion rate is also high compared to other online traffic driving methods.
Follow certain rules to drive high-quality traffic from the ads:
- Use question in the title field.
- Insert a relevant product image in the advertisement.
- Keep the ad body as short and appealing as possible.
The good thing about Facebook advertisement is that it permits you to set a daily budget. Depending up on the budget, and the clicks, you'll have to pay money.
Video Marketing on FB
Creating a viral video and sharing it on Facebook can boost the traffic to the website. However, ensure that the product or service is explained properly and in-detail followed by the link of the website at the bottom of the video screen or at the end of the video.
Apparently, aforementioned are few top techniques that drive targeted visitors and grow your business rapidly. Thus, Facebook is a traffic generating tool for those who know how to use it.